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Capri Sun × Laktos Bulgaria
Official distributor for Bulgaria · Laktos Bulgaria Ltd

The world’s favourite children’s drink. Now on your shelf.

Capri Sun is a brand children recognise at a glance and parents choose with confidence. We are bringing that energy to Bulgaria together with you, with a retail-ready brand designed to make an impact from day one.

Let’s start a conversation Explore the flavours
Over 100 countries Over 6 billion pouches a year Established in 1969
Capri Sun pouch with a smiling face and fruit
The world’s No. 1 children’s drink

A brand with a story of its own.

Capri Sun was created in Germany in 1969 by Rudolf Wild as a fruit drink in the iconic pouch that remains a signature of the brand. Today it is the world’s No. 1 children’s drink and No. 2 juice drink, with a distinctive pouch that stands out on the shelf.

Behind that popularity is a growing business. Between 2016 and 2024, Capri Sun grew at an average annual rate of 8%, with sales reaching around €1.5 billion in 2024. The source presentation uses these figures to illustrate the brand’s international scale.

6 bn
pouches sold every year
100+
countries worldwide
€1.5 bn
sales in 2024
16
production plants worldwide
8%
average annual growth (2016–2024)
1969
the year it all began
Why consumers choose it

Loved by children. Trusted by parents.

For children, Capri Sun is a little adventure in their hand. Playful flavours, colourful packaging and an easy-to-carry pouch make it a companion for journeys and family moments. The characters on each flavour bring an extra sense of fun.

For parents, the appeal is different. Capri Sun comes without artificial colours or preservatives, in a convenient 200 ml portion, backed by an established international brand.

Children enjoying Capri Sun beside a pool on a sunny day
6 billion smiles a year. The brand’s promise.
The portfolio for Bulgaria

Six flavours to discover.

The Bulgarian launch portfolio combines familiar classics with adventurous flavours. Each comes in the recognisable 200 ml pouch, ready for the shelf and small hands.

Capri Sun Orange carton and pouch

Orange

The clean, refreshing taste of orange. The classic that started it all and never goes out of style.

200 ml
★ No. 1 favourite
Capri Sun Mystic Dragon carton and pouch

Mystic Dragon

A mysterious dragon with strawberry and exotic fruit flavours. A children’s favourite and a strong performer in the region, according to the source presentation.

200 ml
Capri Sun Safari Fruits carton and pouch

Safari Fruits

A sunny tropical fruit blend that brings a little safari adventure to every sip.

200 ml
Capri Sun Monster Alarm carton and pouch

Monster Alarm

A playful woodland mix of strawberries, raspberries and blackcurrants, with a little monster children love.

200 ml
Capri Sun Fairy Drink carton and pouch

Fairy Drink

A gentle fruity flavour with a touch of magic. Fairies, unicorns and a rainbow bring the pack to life.

200 ml
Capri Sun Multivitamin carton and pouch

Multivitamin

A rich fruit blend with vitamins, for parents looking for something extra in a fruit drink.

200 ml
Capri Sun Safari Fruits adventure packaging Capri Sun Monster Alarm adventure packaging Capri Sun content on TikTok
Marketing behind the brand

Building recognition beyond the shelf.

Capri Sun’s brand activity extends beyond its flavours. The source presentation highlights The Island television campaign, TikTok content, digital promotions and advertising aimed at families. These give the brand a presence outside the store.

Retail activations, events and the recognisable mascot add to that presence. Together, they provide a broader brand context for the product range offered to retailers.

Up to 93% recognition among parents in Europe
Shelf-ready packaging

Easy to display. Ready for different channels.

Capri Sun comes in a presentation carton designed for the shelf. The packaging supports product visibility and provides a starting point for discussing display and replenishment in your store.

That flexibility allows a conversation across different family shopping occasions, from a supermarket visit to a stop on the way to the coast.

Hypermarkets Supermarkets Independent stores Petrol stations HoReCa Hotels and resorts Schools Children’s centres
A shop shelf stocked with Capri Sun products
Capri Sun Multivitamin shelf-ready carton
Capri Sun Mystic Dragon shelf-ready carton
Growth in other markets

A look at neighbouring markets.

The source presentation highlights Capri Sun’s experience in neighbouring markets. In Hungary, it reports growth from zero to 45% weighted distribution in two years. It also identifies Mystic Dragon among the leading flavours in Romania and Ukraine, with adventurous flavours growing faster than the classics. These are market examples, not a forecast for a Bulgarian account.

0 → 45%
weighted distribution in Hungary over two years
Leading SKU
Mystic Dragon among leading flavours in Romania and Ukraine
↑ Faster growth
adventurous flavours outpace the classics
Your partner in Bulgaria

Laktos Bulgaria Ltd

Laktos Bulgaria is the company behind the Bulgarian presentation of Capri Sun. The original brief describes more than 30 years of experience distributing fast-moving consumer goods, with knowledge of the local market and retail relationships.

The offer combines national distribution, logistics and a commercial team focused on long-term partnerships. Discuss your specific requirements with the distributor to establish the right supply arrangement.

National coverage

Distribution across Bulgaria and its key commercial channels.

Reliable logistics

Discuss delivery schedules and service requirements with the team.

Long-term partnership

More than 30 years of experience, as described in the original presentation.

Let’s begin

Let’s grow Capri Sun together.

If you see a place for Capri Sun in your range, talk to the Laktos Bulgaria team. Together, you can explore how the brand could fit your business.

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[email protected]
Phone
+359 886 802 558
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