The compact 200 ml pouch is a starting point for a range aimed at travelling families. Explore the flavours and let’s discuss which could fit your quick-stop stores.
Capri Sun was created in Germany in 1969 by Rudolf Wild as a fruit drink in the iconic pouch that remains a signature of the brand. Today it is the world’s No. 1 children’s drink and No. 2 juice drink, with a distinctive pouch that stands out on the shelf.
Behind that popularity is a growing business. Between 2016 and 2024, Capri Sun grew at an average annual rate of 8%, with sales reaching around €1.5 billion in 2024. The source presentation uses these figures to illustrate the brand’s international scale.
For children, Capri Sun is a little adventure in their hand. Playful flavours, colourful packaging and an easy-to-carry pouch make it a companion for journeys and family moments. The characters on each flavour bring an extra sense of fun.
For parents, the appeal is different. Capri Sun comes without artificial colours or preservatives, in a convenient 200 ml portion, backed by an established international brand.
The Bulgarian launch portfolio combines familiar classics with adventurous flavours. Each comes in the recognisable 200 ml pouch, ready for the shelf and small hands.
The clean, refreshing taste of orange. The classic that started it all and never goes out of style.
200 ml
A mysterious dragon with strawberry and exotic fruit flavours. A children’s favourite and a strong performer in the region, according to the source presentation.
200 ml
A sunny tropical fruit blend that brings a little safari adventure to every sip.
200 ml
A playful woodland mix of strawberries, raspberries and blackcurrants, with a little monster children love.
200 ml
A gentle fruity flavour with a touch of magic. Fairies, unicorns and a rainbow bring the pack to life.
200 ml
A rich fruit blend with vitamins, for parents looking for something extra in a fruit drink.
200 ml
Capri Sun’s brand activity extends beyond its flavours. The source presentation highlights The Island television campaign, TikTok content, digital promotions and advertising aimed at families. These give the brand a presence outside the store.
Retail activations, events and the recognisable mascot add to that presence. Together, they provide a broader brand context for the product range offered to retailers.
On a short visit, products need to be easy to find. The familiar pouch and variety of flavours can be presented around your available space and store layout.
Before proposing a range, let’s clarify store formats, possible placement and replenishment needs. Availability and terms should be confirmed with the distributor.
The source presentation highlights Capri Sun’s experience in neighbouring markets. In Hungary, it reports growth from zero to 45% weighted distribution in two years. It also identifies Mystic Dragon among the leading flavours in Romania and Ukraine, with adventurous flavours growing faster than the classics. These are market examples, not a forecast for a Bulgarian account.
Laktos Bulgaria is the company behind the Bulgarian presentation of Capri Sun. The original brief describes more than 30 years of experience distributing fast-moving consumer goods, with knowledge of the local market and retail relationships.
The offer combines national distribution, logistics and a commercial team focused on long-term partnerships. Discuss your specific requirements with the distributor to establish the right supply arrangement.
Distribution across Bulgaria and its key commercial channels.
Discuss delivery schedules and service requirements with the team.
More than 30 years of experience, as described in the original presentation.
Tell us what types of stores you operate and how you manage replenishment. We can start with flavours, presentation space and delivery requirements.